Creative Digital Media Production – BTEC


Exam Board: BTEC


BTEC Level 3 National Diploma in Creative Digital Media Production (Digital Production)

Key Information

720 Guided Learning Hours

Equivalent in size to two traditional A Levels.

Content: 10 units of which 4 are mandatory and 2 are external.

  • Mandatory content (50%).
  • External assessment (33%).

This qualification is designed to give learners a technical understanding of digital publishing. Students gain knowledge and skills in areas such as website production, writing code, digital graphics, photography and image manipulation through practical projects where they produce digital media.

The qualification is for Sixth Form learners and is part of a two-year full time programme of study and must be taken in conjunction with one additional A Level subject of study. It is aimed at students looking to progress to employment in this sector.

What will I study?

Learners produce content and design and develop websites. They gain an understanding of how to work together in teams and individually to produce vocational projects in digital publishing.

Learners will need to understand and explore the various roles and responsibilities within the industry, from copywriters to graphic designers to digital developers, and how these roles work together to produce digital content and platforms.

The qualification includes four mandatory units and learners study how to write proposals and pitches for a commission and how to develop a treatment outlining their ideas and concepts. They develop the knowledge to produce websites and through optional units gain technical skills in copywriting, layout design and coding.

Learners taking this qualification will study four mandatory units which cover the following topics:

3 Digital Media Skills

7 Media Enterprise

8 Responding to a Commission

12 Website Production

What could this qualification lead to?

The qualification has been designed in consultation with employers and will support application to entry level roles within digital publishing or to further training and apprenticeships where appropriate.

The focus on technical skills allows students to apply for roles such as:

  • digital Content Assistant
  • junior Copywriter
  • design Assistant
  • digital Assistant
  • web Coordinator

A significant proportion of recruitment in the media industries is at graduate level and learners may wish to progress to further learning which will support entry to a further range of careers in the sector.


The qualification is intended to carry UCAS points and is recognised by Higher Education

providers as meeting admission requirements to relevant Foundation Degree and BTEC Higher National courses, such as:

  • FdA Journalism and Practical Media
  • FdA Web Design
  • HND in Creative Media Production


When studied with another A Level, learners can progress into higher education on full degree courses for example:

  • BA (Hons) Publishing and Digital Culture
  • BA (Hons) Web Development
  • BA (Hons) Multimedia Journalism